A huge industry within the United States economic market is the video game industry. This industry includes hardware, which is the console that the games are played on and software, which is the game itself. There are divisions and sub industries within the market such as board games, card games, role-playing games, and more. Gaming has flourished under technological advancements such as virtual reality headsets, portable gaming consoles, mobile game applications, and application extension games. These advancements have aided the game industry’s exponential growth with trends suggesting that it will not slow down any time soon. Within the technological industry is the video game market which has shifted from a small industry to a mainstream business once gaming consoles became more widely available (Marchand and Henning-Thurau 141). This shift can be seen in the worldwide video game market as positive projections for the next few years show that the value of the industry could increase from $137.9 billion in 2018 to $180.1 billion by 2021 (Sharma). The Chinese, American, Japanese, South Korean, and German markets dominate this worldwide video game market (Sharma). Prominent companies from these regions of the world include Nintendo Co., Huya Inc., Take-Two Interactive, and Sony Corp. (Sharma). In 2012 alone, global revenues for video games were at an estimated sixty – seven billion dollars (USD) for consoles as well as portable hardware and software (Marchand and Henning-Thurau 141). In the same year, virtual good sales within the games were estimated at fifteen billion dollars globally (Marchand and Henning-Thurau 141).