Even if you haven’t been paying close attention to the movie theater industry, it should come as no surprise that cinemas have had an extremely challenging time since the start of the coronavirus pandemic. Similarly, to cruise lines and restaurants, operations were brought to a near standstill in March of 2020. Even with restrictions in many states reduced or fully lifted, some consumers, at least for now, have remained wary. Even amid the initial releases of anticipated blockbusters like Marvel’s “Black Widow” and Warner Bros’ “Space Jam”, weekend box office sales in the United States are only slightly surpassing some of the worst weekends for the box office from 2019.