Nostalgia has crept up on us all at some point or another, but now for the first time in history, it has become such a widespread and intense phenomenon that Millennials and Gen Z’s have been dubbed the “Nostalgia Generation”. Were the Hannah Montana movies that good? Is everyone genuinely that attached to the Ice Bucket Challenge and conspiracy theories about hearing subliminal satanic messages when you play an Ariana Grande song backward? Maybe. There are many possible theories behind nostalgia's hold on this generation. One explanation that has come up time and time again in conversation is that of the modern economy, namely the instability of it, and the rise of mass production in American media as a marketing strategy.