300 of the world’s greatest athletes blocked off from the rest of society in Orlando’s Walt Disney complex sounds more like the plot of a gimmicky reality TV show than the plan of return for the National Basketball Association. Nonetheless, following a four-month hiatus, the NBA season officially resumes on July 30th in the Walt Disney compound, often referred to as “the bubble”. Given the state of the nation today, with calls for social justice and a need for unity, the NBA bubble certainly can aid in enacting change. Through players’ statements and successful brand marketing, expect the NBA bubble to not only provide entertainment through sports but also boost levels of social awareness and potentially aid in economic relief.